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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01909_Field_OMPA T7.txt
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1996-04-10
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705b
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14 lines
This is my explanation. I think, of course, we are
ripe for a return. We are in the moment now in the
‘90s when French theory is on the way down.
Everyone knows this. Even the Chronicle of Higher
Education has recently written an article “What
now, what next after theory?" We are in the post-
theory age. We are ready for the return of
McLuhan. I consider myself directly in his line.
Many, many similarities between us—we were
raised as Catholics, we are highly scholarly in our
vocations. We have this kind of interdisciplinary
mind that did not fit in at all with what was
demanded of a kind of overspecialized and
excessively literary new critical style. McLuhan was